Do You Really Know XIAOMI?

On 6th April 2010 Xiaomi was co – founed by Lei Jun and six others. It’s a Chinese multinational company which started as a software company called MIUI and it took almost a year for them to put that software in a phone and launch it, which was MI 1. This is how Xiaomi started, but everyone thinks of xiaomi just as a mobile company which makes cheap phone’s but their is more to know.

The idea on which Xiaomi works

The word Xiaomi literally translates to little rice in Chinese which refers to a Buddhist concept of starting from little and growing to top. Xiaomi didn’t want to be like a regular company it wanted something different to which their buyer’s can connect with and eventually become their fans. They conduct quiz tournaments, meet ups with their loyal fans which creates a close relationship between the customer and xiaomi. For me Xiaomi can be described as COMMUNITY FOCUSED.

Sub brand of Xiaomi

POCO is a sub-brand of Xiaomi. It was first announced in August 2018 as a mid-range smartphone line, and became a separate sub-brand of Xiaomi. POCO phones use the Xiaomi MIUI user interface on top of Android.

How does Xiaomi make profit?

Everyone will obviously think that like any other company, Xiaomi too will make profit from the sales of their phone’s, but do you know xiaomi takes only 2$ on every phone they sell. This eventually adds up to tons of money, still this is not their only or major source of profit. They make different products like Mi TV, MI WIFI, MI Drone, Smartband, Smartwatches, Smart Home Applications, Trimmers, Electric Scooterand so on. Even this is not their major profit generator. They make majority of profit from their software, ads you get when you install a new app, and paid themes.\

Thing’s I like about Xiaomi

Xiaomi doesn’t step back from experimenting, be it their transparent TV or thrice foldable phone, they never hesitate to experiment and this makes Xiaomi different and better from other electronic companies. They are Community focused, they not only reward their fans by making good products at an affordable price, they also have a personal connection with the fans through meet ups, quiz and MFF(MI FAN FESTIVAL).

Things I don’t like about Xiaomi

They might love experimenting, but it’s a know fact they tend to copy their phones(design) from APPLE. The worst part is they have photocopied their Xiamoi store’s exactly as an Apple store be it from color scheme to product arrangement. They have a weird fetish of naming some of the worst phone’s. They simply choose a brand name (redmi, mi, poco, note) a number and word or a letter which defines whether it’s a light or high end version of a phone like

MI 11X , POCO F3, REDMI NOTE 9 PRO.

Let us know in the comment section if you are reading this from a XIAOMI phone or not